Portfolio
Copywriting,
Brand Storytelling &
Community Management
Swell Audio App
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Part of an all-remote team of content producers in writing well-researched, compelling SEO-optimized blog posts centred around health stories.
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Worked on data-driven content initiatives, produced daily audio content and produced media and copy for all social media posts, push notifications, marketing emails, UX, and more.
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Liaised with leading publishing houses across India, interviewing high-profile authors and creators, in addition to coming up with data-driven content and community growth strategy for the literary community.
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Hosted the #AskAnAuthor series of podcast interviews featuring over 80+ prominent authors.
UX Writing
Swell Audio App
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Collaborated with product managers and engineers to clarify goals and align on branding, messaging, and design
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Edited existing copy for clarity and tone of voice
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Wrote new copy that was engaging and educational for new and existing users
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Tested how various copy engaged users and used data to inform future edits
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Suggested new features and changes to current features to improve UI and UX
Technical Writing
Searchable FAQs and Community Guidelines
Worked on FAQs and Community Guidelines for users of the Swell audio platform.
Social Media
Swell Audio App & Ulaa
Managed Social media across platforms - Instagram, X (formerly twitter), Facebook and Linkedin, for Social Audio App Swell and Travel platform Ulaa. Developed and executed strategic social media plans to enhance brand visibility, engagement, and user acquisition. Produced compelling and platform-specific content, conducted regular performance analyses, and implemented data-driven optimizations to drive growth and community building.
